I developed a clean, optimistic visual language that mirrors Veruna’s mission of turning scarcity into possibility. Soft gradients, fluid motion, and minimal line-based illustrations were used to represent water as both a fragile resource and a source of hope—avoiding bleak imagery while still conveying urgency. By simplifying complex technology into clear, symbolic visuals, the design was intended to make the 2-part system instantly understandable and emotionally accessible. The overall style was intended to support Veruna's aspirational tone of voice and to drive viewers toward action by showing not what’s broken, but what’s now within reach.