waf.
Showreel & Socials
Video Editing
Motion Graphics
Social Media Content
Branding
Brief
WAF. needed a refreshed showreel to sit proudly on their website — one that encapsulated the agency’s playful yet expert personality, while showcasing the breadth of their work across global events, creative campaigns, and digital design. The reel had to align with WAF.’s brand guidelines and communicate their energy, creativity, and collaborative ethos.
Delivery
I edited and animated waf.’s showreel, bringing their colourful brand dots to life as a central visual device. These dots were animated in dynamic, expressive ways — at times representing the agency’s 12 key services, and at others symbolising the individuals who come together to build an event. The result is a vibrant, fast-paced edit that weaves motion, rhythm, and storytelling into a unified visual identity.
Contributors
Motion Graphics
Nick Johnson
Video Editing
Nick Johnson
Creative Direction
Alex Fakinos
This visual treatment carried over across company socials, implemented in this case for our end of year wrapped reel.
This treatment was also adapted and reimagined for the agency's Bcorp Month campaign on socials.
