Young Urban Arts Foundation
Conscious Shopping
Creative Direction
Illustration
Video Editing
Brief
YUAF, a youth support charity paired UAL students with young creatives to help bring to life their creative visions and empower them creativley. My assigned young creative, wanted to express his anxieties being a teenager in a consumer society through an animation, so we made it happen.
Delivery
We helped Mano ideate and bring together his ideas into a script, supported him with voice narration and then worked with him in creating a minimal hand-drawn style explainer animation video that encapsulated his ideas about sustainable consumption in a friendly and approachable way, while reflecting his cheerful personality and tone of voice.
His work received very positive reception on the charity's socials, and we were thanked personally by his mum for helping build up his confidence and empower him to pursue his creative passions.
Contributors
Creative Direction
Nick Johnson
Voice acting
Manu Rodriguez
Script
Nick Johnson & Manu Rodriguez
Illustration
Nick Johnson
